EICMA 2024

Exhibition Name: EICMA 2024
Exhibition: 5 - 10 Nov 2024
Booth No.： HALL 15 A10-5
Venue: Fiera Milano, Milan, Italy
Website:https://www.eicma.it/en/

Main Product:
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Exhibition Introduction:
EICMA: IN 2024 THE 110TH ANNIVERSARY OF THE EXHIBITION EVENT, CELEBRATORY LOGO UNVEILED

"The art of two wheels, for 110 years" is the claim that accompanies the celebratory mark that came out of the stroke of Lorenzo Marini, publicist, co-founder and creative director of the Yes Marini agency in Milan. It is the artist himself who explains its origin and inspiration: "While graphic design is rational, art is impulsive. This graphic sign conveys speed, travel, emotion. I did not want to draw a number, the number of celebration, but to tell a story made of ideas, adrenaline, insights. Yellow represents light, the sun, energy; black represents the track, the path, the wheel. This combination creates a vibrant work of art that contrasts the importance of more than a century of history. It serves as a reminder that history is now, history happens in this moment, in the eternal present."